Marketing analyst is the strategy of selling the products before get down into the market. Marketing analyst will provide decision to sell product at rate of charge and targeted customers among competitors. the biggest benefit of doing such a course is that it sets you on the path of becoming data agnostic, which in terms of marketing, means that you will be able to track, interpret and analyze data from any 3rd platform that might be used for advertising or tracking business performance. Regardless of the focus of the platform, you will quickly find that core marketing analytics principles are foundational to each advertising and analytics platform that your team are currently using or might use in the future. In addition, the technical aspect of a course like this will allow you to understand the techniques and products that are currently available to marketers and how to maintain them to ensure data integrity among reporting across your marketing team. All of these elements are crucial to the growth of your marketing efforts while limiting losses that can impact the company as a whole.
Course aims at developing the participants’ analytical competency by enabling them to treat, summarize and explore data to find new patterns and relationships between the different variables.
This will be followed by identifying values and opportunities among various shopper groups Clustering, regression, decision trees and data mining will help them in understanding & business problem and then exploring. analyzing and solving those problems using analytics.
It strives to enable the participants in applying analytics tools and techniques to real-world marketing problems and understand analytics-based marketing to drive ROI for your marketing campaigns. This will be topped with web analytics (Google analytics) and campaign analytics.
Working professionals with roles in following domains: Sales, Marketing, Digital Marketing, Business Development, Retailing, Branding, Advertising, Communications and related more.
Executives and senior managers who are willing to use the large database of customer information available to formulate critical marketing decisions to influence the revenue prospects of the organization.
Individuals working in the following industries: healthcare, logistics, aviation, banking. IT/ITES, banking, finance, treasury, defense, research, telecom, brewery, heavy machinery, marketing automobile, pharma. FMCG, outsourcing. seaways, marine, packaging, hospitality and many more.
Worldwide revenues for big data and business analytics will grow from nearly $122 billion in 2015 to $187 billion in 2019. according to the new Worldwide Semiannual Big Data and Analytics Spending Guide from research firm International Data Corporation (IDC) Global Industry Analysts Inc. (GIA) has published that the global market for Predictive Analytics is projected at $3.6billion by 2020 And Asia-Pacific ranks as the fastest growing market exhibiting a CAGR of 12.6% over the analysis period. Markets and Markets forecasts the Global Marketing Analytics Software market to grow from $1.20 billion in 2014 to $2.10 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 11.84% According to a recent report by e Marketer, the total number of Internet users globally will surpass 3 billion to reach 42.4% of the entire world’s population. Organizations worldwide are waking up to the opportunity of this revolutionary medium to fulfill various business objectives ranging from Sales, Marketing. CRM, Product Development and Research. This has created a wealth of data from the online marketing industry that can be tapped by Analytics to strategize better for future courses of action.